If you look at the number of searches made at Overture on a keyword phrase, what is the minimum thats worth marketing for? Would 200/month be the bottom line or would something searched only 30 times in a month be worth while to put up a web page for? Or does it still depend on the number of competing sites no matter what the demand for the keyword?
Posted on: 7:02 pm on August 30, 2004
EBookCompiler
it depends
if you're the only bidder on those 30 or 200 it might be worth it... if there are a bunch of other bidders and you're planning to be bottom of the list, then it might not.
if you have the account anyway for other purposes, there's no harm in trying regardless (but you'll have to make a judgement about whether it would be worth opening an account just for these keywords if they are relatively rare)
don't forget there are lots of variations of keyword phrases
for example:
if some people search for X Y Z (where X, Y, Z are your keywords)
other people (perhaps fewer) might search for X, Y, Z, X Y, X Z, Y X, Y Z, Z X, Z Y, X Z Y, Y X Z, Y Z X, Z X Y, Z Y X, etc. etc.
It's a good idea to get all the relevant combinations - which allowing for word orders, and omitting words which may not be critical to the meaning of the phrase, can be a lot of combinations.
With any business, it is up to the individual owner of said business to ensure the success of the business. You may make more or less than any sample figures or results that might be quoted on our web sites or other publications. All business involves risk, and many businesses do not succeed. Further, Answers 2000 Limited does NOT represent that any particular individual or business is typical, or that any results or experiences achieved by any particular individual/business is necessarily typical.
Disclosure:
Our company's websites' content (including this website's content) includes advertisements for
our own company's websites, products, and services,
and for other organization's websites, products, and services.
In the case of links to other organization's websites,
our company may receive a payment, (1) if you purchase products or services,
or (2) if you sign-up for third party offers, after following links from this website.
Unless specifically otherwise stated, information about other organization's products and services,
is based on information provided by that organization,
the product/service vendor, and/or publicly available information - and should
not be taken to mean that we have used the product/service in question.
Additionally, our company's websites contain some adverts which we are paid
to display, but whose content is not selected by us, such as Google AdSense ads. For more
detailed information, please see Advertising/Endorsements Disclosures
Our sites use cookies, some of which may already be set on your computer. Use of our site
constitutes consent for this. For details, please see Privacy.
Click privacy for information about our company's privacy, data collection and data retention policies, and your rights.
